I was happy to find a relevant and recent article advocating the use ofcial media for voluntary organisations.
Abstract: There is potential for nonprofit organizations to increase effectiveness
by mobilizing social media to help achieve goals. However, the sector is only just
becoming aware of the possibilities for social media and lags behind other sectors in
its use. We report a New Zealand initiative to enhance the capability of nonprofit
organizations through action research that has implications for nonprofit organizations
elsewhere. Borrowing from resource mobilization theory, we introduce the
concept of resource mobilization chains to explain the requirements for and
obstacles to taking advantage of social media. A survey and two in-depth case
studies found that nonprofit organizations demonstrated extremely limited familiarity
with and use of social media. Participants were enthusiastic about the potential
of mobilizing social media to achieve organizational goals, but struggled to take
concrete steps to implement their aspirations. Lack of resources was a key obstacle
identified in both survey and case study research
The National Library of New Zealand provides services to school libraries. This comprehensive guide explains what social media is, how it can enhance school library services, what planning is involved, and the types of tools that can be used. The guide explains that social media for libraries is about building connections and learning communities using web based technologies. Seven steps to planning the library's social media presence are clearly articulated. There are also links to a detailed planning template, a social media toolkit, examples of social media use in school libraries and further reading that would assist teacher librarians to learn about and plan a social media strategy.
This one is interesting as it's not a complete document on its own, there is a link to a complementary video which details social networking and how to be safe and as with the military documents it links to other in-house policies that also must be followed. Essentially all this document requires is for you to not slander the state or disclose any sensitive information.